Crystal Diaz ENC1102 Free Essays

Precious stone Diaz ENC1102 16 October 2012 Tue 9:50am â€Å"Any man can be a dad, however it takes a unique individual to be a father. † There are a few people who don't have the chance to have a dad in their life. Somebody they can call father. We will compose a custom paper test on Gem Diaz ENC1102 or then again any comparable theme just for you Request Now Like the men in the work’s â€Å"Daddy† Sylvia Plath and â€Å"My Papa’s Waltz† by Theodore Roethke. A comparability of the works is that that the dads were appreciated by their youngsters. Interestingly, In â€Å"Daddy† the dads was harsh and in â€Å"My Papa’s Waltz† the dad wasn’t oppressive towards the child. The sonnet â€Å"My Papa’s Waltz† by Theodore Roethke the speaker is cheering on a youth involvement in his dad. The dad and child are really dancing around the house; messing around with each other and getting a charge out of each other’s organization. The sonnet shows a positive relationship with the dad and child. In â€Å"Daddy† By Sylvia Plath the little youngster is communicating her adoration detest relationship with her expired dad. The dad is injurious towards the storyteller in the sonnet never truly gave any consideration to her. The little youngster shows despise towards her dad since she never gets the opportunity to become more acquainted with her dad since he passed on when she was seven years of age. The sonnet â€Å"My Papa’s Waltz by Theodore Roethke has likenesses with â€Å"Daddy† on the grounds that both the kids in the sonnet show the appreciation for their dads. For instance; In line 15, â€Å"still sticking to your shirt. † (Roethke, Line 15), In My Papa’s Waltz the kid doesn’t need to quit playing with his dad. He appreciates the father’s organization and perkiness. In Daddy the little youngster appreciates her father since she despite everything discusses him, â€Å"I made a model of you. †(Plath, line 63). She wedded a man simply like he father. She was searching for a dad figure and attempting to admire that man. In Contrast, the distinction between â€Å"My Papa’s Waltz† and â€Å"Daddy† is the positive and negative memory of the dads. The symbolism and language, the imagery, and tone in the sonnet gave the impression of adoration between a dad and child. â€Å"We frolicked until the dish slid from the kitchen rack. † The sonnet shows the dad and son’s perky act while moving. The distinction in â€Å"Daddy† is the young lady shows abhor towards her dad and it’s not a charming memory of him. She even expresses that she needed to slaughter him however in a metaphorical manner. She portrays that her dad wasn’t consistently around and that she may as while have been a Jew. â€Å"I started to talk like a Jew. I figure I likely could be a Jew. †(Plath, lines 33-34). Taking everything into account, anybody can have a dad yet relatively few can say they have a decent dad. The two sonnets had their similitudes, for example, they cherished their dads. The contrasts between the sonnets were the positive or negative memory they had of their dads. The relationship that the kid had in â€Å"My Papa’s Waltz† was a fun and cherishing memory. Sadly, the young lady in â€Å"Daddy† didn't have such fortunate and has intense subject matters towards her dad. The most effective method to refer to Crystal Diaz ENC1102, Essay models

Critique Essay Essay Example

Study Essay Example Study Essay Study Essay Study Essay Name: Course: Organization: Coach: Date: Study Essay Outline of Nina Funnell The primary article, Let’s regard children’s capacity to think for themselves has been composed by a social examiner and easygoing author known as Nina Funnell. Funnell, N. (2011) endeavors in contending how kids ought to be given an opportunity of contributing thoughts, focuses or their own perspectives concerning the significant issues confronting the general public. The writer bases his grounds through a genuine case of an eleven-year-old kid who figured out how to significantly affect the general public when he figured out how to get his perspectives across concerning the significant issue of religion on a celebrated paper article. An issue concerning religion rose after a notable otherworldly moderate named Fred Nile was challenging the government’s demonstration of needing to boycott otherworldly classes by supplanting them with Ethics classes. Funnell, N. (2011) states that as the little fellow handed out his feeling on the issue, he communicated that as much as he regarded people’s otherworldliness, he felt that Nile didn't have the privilege in convincing individuals to follow religion. The cultural reaction demonstrated wonder that such an assessment could be produced by a youngster. The author utilizes this episode in demonstrating how kids are not paid attention to in the general public and contends for their need in being allowed to contribute their thoughts and perspectives on the key issues and advancements that happen in the public arena. Synopsis of Simon Longstaff The subsequent article, Ethics exercise 1: don’t exchange children’s interests for Nile’s fixation has been composed by an essayist known as Simon Longstaff, and he portrays the normal impression of legislative issues as whereby there are no difficulties in needing to accomplish something regardless of utilizing fake methods. He portrays how people associated with the political framework end up in specific conditions in which they conflict with their good or moral standards in accomplishing something. Be that as it may, he contends that there is an opportunity of the general public being saved from this mindset. The author uncovers how the political pioneers are exploiting the circumstance including the presentation of morals classes in schools so as to legitimize their exploitative activities in the framework. The article bases this by uncovering the substance of the moral exercises being educated including the subject, â€Å"the end legitimizes the means†, and implying that practices can be satisfactory if the objective is pertinent, huge or fitting in the general public. Longman,S. (2011) contends that on the off chance that it is vital for the political framework to satisfy their inclinations, they ought not blend in with the interests of youngsters by including the instruction framework. Assurance of Ethos, Logos and Pathos It is conceivable to decide the writers’ ethos in the primary article. For instance, in the primary passages, the creator presents the principle subject by utilizing a real model and relates himself to the fundamental object of the model so as to demonstrate the validity of his contention. At the point when the creator talks about the little youngster who contributed his conclusions in a develop domain, he shows his recognition as he advises that he is so near the boy’s family. The essayist tells the perusers the encounters of meeting with the boy’s guardians and having the chance to hold discussions with the kid concerning his notable sentiments about presenting moral classes in the instruction framework. Granger (2008, pp.69) clarifies that an all around arranged ethos empowers the creator to pick up the trust of his crowd since he demonstrates the significance of his contention. The writer’s experience with one of the highlights in the primary subject of his argumentation would give the perusers reason in finding the article additionally captivating and thus feel the need in proceeding to understand it. The essayist in the subsequent article exhibits ethos in the article through the substance he produces. There is a solid establishment in the author’s proclamations in the principal passages since he considers the significant issue confronting the general public including the clashing discussion between moral classes against profound classes in the instruction framework. He gives subtleties on how the issue is associated with the interests of the political framework. Also, he gives subtleties on the notable issue of Reverend Fred Nile who challenged against acquainting moral classes with supplant profound classes. The validity of the substance found first and foremost passages is adequate to persuade the perusers that the creator makes certain of his contention. The writer has all the earmarks of being very much educated on the issue he is contending about and subsequently the perusers will clearly trust in a writer who is balanced on the principle subject. Another factious component that has been utilized in the two articles is the tenderness, whereby the author endeavors to persuade the perusers by catching the consideration of their feelings or emotions towards the subject. For instance, in the main article, the essayist utilizes a huge case of how a kid has an unforeseen effect on a grown-up condition through his conclusions. It is normal that any peruser experiencing that article will be astounded, moved or propelled regarding how a youthful individual could have such elevated level of insight that is compelling to the general public. Kids are seen as being blameless and consequently are more averse to be comfortable or encircled with complex duties and issues. Subsequently, the essayist had the option to rouse the crowd by acquiring the circumstance which the impression of youngsters is switched. In the subsequent article, the essayist exhibits the emotion component in the way he orchestrates and composes the substance. For instance, as he tends to his starting articulations, he communicates them dependent on his supposition towards the subject. In one of the announcements, â€Å"I realize that legislative issues is the craft of possible† uncovers his view towards governmental issues. This empowers the perusers to be moved by identifying with the author’s character that is shown in those announcements. The creator has likewise fused his response towards the issue in the fundamental body. For instance, the announcement, â€Å"Nile says that sacred writing is under danger from morals classes. Be that as it may, this is nonsense† shows the author’s response towards the issue and subsequently his character. The writer’s response could be an extraordinary method of getting the reader’s consideration and making them increasingly associated with prevailing upon his given response in the book. What's more, the readers’ enthusiasm for the article is augmented in light of the fact that she can relate her emotions and considerations to what the writer is feeling concerning the subject. In the principal article, emotion has been shown where the writer incorporates his encounters as he is composing the principle article. For instance, the announcement, â€Å"I admit that when I initially read the piece, I did as such with one eyebrow raised. Do 11-year-olds truly compose like this?† the creator delineates his character through his response towards the issue he is talking about. This is a critical method of speaking to the perusers to identify with the circumstance being talked about. After perusing that announcement, it is normal that a peruser would respond a similar way and accordingly observing that he can associate with the author in the article is sufficient to request the peruser. In the subsequent article, the essayist applies emotion at the finishing up sections whereby he poses inquiries so as to show the pertinence of his contention. The inquiries uncover the writer’s sentiments and worries towards the contention theme. For instance, Longstaff. (2011) acquires the announcement, â€Å"Will we currently state that enough is enough?† shows that he is concerned and subsequently it empowers the perusers in attempting to reason and identify towards the issue being brought up in the article. Cockcroft, R Cockcroft, S.M (2005, pp. 56-57 ) clarifies that the pugnacious component of logos can be depicted as the internal consistency of the contention. This implies the case, rationale and thinking of the contention must be tended to in an unmistakable and reliable way. The Logos is intended to give the rationale adequacy of the contention to the perusers. In the principal article, the writer has figured out how to accomplish logos particularly in the manner he has presented his contention. For instance, in the principal sections, the essayist starts by presenting a genuine case, which draws out the thought or piece of information on what he expects to contend about. He presents the tale of an eleven-year old kid who affected the general public with his perspectives concerning religion. He gives the principle points of interest of the subtleties such that will permit him to draw out his contention subject. In the wake of presenting the case, he tends to his response by depicting how he sees the boy’s character corresponding to the accomplishment he made through his sentiments. The author’s response could give the perusers an indication as an afterthought he is supporting in his contention. The author at that point develops how the general public sees kids and mirrors the discernment for the situation he brought out in the presentation. This procedure empowers the perusers to comprehend and prevail upon the writer’s contention. For this situation, he gives the impression of kids from various perspectives including the media and grown-ups whereby kids are seen as being defenseless and needing security. The author at that point draws out his contention guarantee from the possibility of Russell (2007, pp.83) where he clarifies how children’s ability or potential neglect to be paid attention to. The article follows on the starting model, where the author uncovers his experience during his experience with the youthful keen kid. The author does this to persuade the perusers to have confidence in the rationale of the contention. T

MBA Admissions UC Berkeley Haas and Technology

This post about Haas and technology is part of a series of interviews of top MBA programs called â€Å"MBA Career Goals and the B-Schools that Support Them. Please subscribe to our blog to ensure that you receive all the interviews exploring the elements at each school that support career goals in finance, consulting, general management, entrepreneurship, marketing and more. 1.   What kind of background and skills do you like to see in applicants expressing interest in a career in technology? The Berkeley MBA Program is delivered from a general management perspective, and thus attracts applicants with a diverse range of backgrounds and interests.   We seek candidates who have solid professional experience and leadership potential, and who possess the Berkeley values of confidence without attitude and a willingness to look beyond the status quo. Candidates who wish to pursue a post-MBA career in technology should demonstrate at least one of the following pursuits through their application: previous work experience in a technology function, related extracurricular involvement in technology with a leadership role, or comprehensive research into specific positions or organizations for post-MBA employment in technology.   Candidates who are making a career-switch into technology should also be able to clearly articulate how they intend to leverage their skill set and work experience to date to successfully make this transition Learn more about general admissions criteria. 2.   What aspects of your curriculum do you feel are best suited to students who want to eventually pursue a career in technology? Berkeley-Haas is one of the world’s leading graduate programs for the study of technology.   In recognition of the pervasive impact of technology on business, the Berkeley MBA program provides students with an overview of technology management as well as the opportunity for specialization.   Our proximity to Silicon Valley strengthens our connections to the high-tech community. Students at Berkeley-Haas have access to Management of Technology (MOT) courses to supplement their general management curriculum.   MOT courses focus on the set of management activities associated with bringing high-tech products to market.   It is an interdisciplinary effort of the Haas School of Business, the College of Engineering, the iSchool, the College of Environmental Design and the College of Chemistry.   Students benefit from the diverse knowledge and experiences of an interdisciplinary classroom. MOT courses include: Managing the New Product Development Process: Design Theory and Methods Strategy for the Information Technology Firm Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley Cleantech to Market (C2M) Students interested in technology are increasingly exploring Berkeley-Haas’ strong energy and clean technology offerings.   The Energy Institute at Haas sponsors numerous courses and experiential learning opportunities. Student-initiated courses, such as Topics in Technology, Managing Internet and Digital Media Products and Alternative Energy Speaker Series, bring real-life practitioners from top firms to the classroom and deliver first hand insights on critical issues in the technology field.   Students frequently will have an opportunity to meet with the speaker in a small group setting or over dinner. In addition to technology-focused courses, Haas’ general management curriculum teaches students fundamental business concepts – from accounting and finance to marketing and strategy.   Through core and elective courses, experiential learning and a global focus, the Berkeley MBA Program helps students develop skills to become innovative leaders. 3.   Which school clubs and extra-curricular events are most relevant to people interested in technology? Providing students with hands-on exposure to real-world business situations is a key strength of the Berkeley MBA Program.   Experiential activities are required for graduation, and numerous out-of-the-classroom initiatives give students the opportunity to build on their technology skill set.   Clubs: Most students take a leadership role in the industry club that aligns with their career interests, such as the Haas Technology Club.   Many also join an industry club in which they’d like to focus, such as the Digital Media Entertainment Club or the Berkeley Nanotechnology Club.     The clubs aim to educate students on career paths in technology, connect them with alumni in the field and prepare them for job interviews. Business Competitions: Case competitions challenge students to apply classroom learnings to real-life business problems.   In recent years, students have participated in case competitions with Apple, Facebook and Hewlett Packard.   In 2010 Berkeley-Haas students took first place in the 8th Annual Innovation Challenge, earning them the title of â€Å"America’s Most Innovative MBA Team† from over 100 competing teams. play Digital Media Conference: play brings over 500 attendees to campus for a day-long dialogue on digital media in an immersive, interactive and entertaining environment. Keynote speakers in 2010 were Chris Anderson, Editor-in-Chief of Wired magazine and Dr. Michael Johnson, Moving Pictures Group Lead at Pixar Animation Studios. Industry Leaders at Haas: Each year, distinguished leaders are brought to campus to share their real-world experiences and insights.   Recent speakers with a technology bent include Paul Otellini, CEO of Intel, John Chambers, CEO of Cisco, George Lucas, Founder and Chairman of Lucasfilms and Biz Stone, Co-founder of Twitter. Energy and Clean Technology:   Energy and clean technology is an increasingly popular area of emphasis for Berkeley-Haas students.   The Berkeley Energy and Resources Collaborative (BERC), the Energy Institute at Haas, and the UC Energy Institute facilitate numerous courses and experiential learning opportunities, including Cleantech to Market. Haas@Work: This experiential learning course gives students an opportunity to develop innovative recommendations to address a competitive challenge posed by the sponsor company. The strongest recommendations are then added to the client’s business roadmap for implementation.   Haas@Work projects often have a technology component, and sponsor companies have included Cisco, SunPower, Hewlett Packard, Autodesk and Applied Micro. Career Management: The Berkeley-Haas Career Management Group was ranked #4 nationwide by recruiters in a 2008 BusinessWeek survey.   Career Management plans workshops, panels, networking events, job fairs, company visits and receptions specific to all phases of the marketing job search.   They also work closely with the clubs on a Technology Firm Night, attracting dozens of companies for technology specific roles nationwide. Hear more about technology directly from Haas students on the Berkeley MBA Student Blog, the MOT Blog or the Design Thinking Blog. 4.   Since â€Å"technology† is a very broad term, can you break down some of the some of the sub-categories in the field that Haas excels in? High Tech: Through the Management of Technology (MOT) program, Berkeley-Haas students will have access to courses around design, new product development, open innovation and innovation strategy and entrepreneurship.   Students who pursue this path will frequently take post-MBA roles such as Product Marketing Manager, Product Manager, Business Development Manager, Product Planner, Corporate Development Manager and Strategy Manager, among others. Energy and Clean Tech: Additionally, students with an interest in Energy and Clean Technology can take advantage of the Energy Institute at Haas, a joint venture with the UC Energy Institute.   Courses in energy and clean technology prepare students to lead businesses that address the market, policy and technological challenges of the energy industries. 5.   Which five technology firms recruit the most Haas graduates? What kinds of positions did they go into? Berkeley-Haas remains one of the world’s leading centers for the study of technology.   Approximately 25-30% of students gain full-time employment in the technology sector after graduation. In 2010, the top technology employers at Haas included Amazon, Apple, Autodesk, Cisco, Facebook, Google, Hewlett Packard, Microsoft, VMWare, Yahoo! and Zynga.   Graduates typically pursued the following roles: Product Marketing Manager, Product Manager, Business Development Manager, Product Planner, Corporate Development Manager, Senior Financial Analyst, Strategy Manager and Operations Manager. In addition, Berkeley-Haas graduates are increasingly pursuing jobs in energy and clean technology.   Most recently, 11% of the graduating class landed in the energy field.   Top recruiters in 2010 included Bloom Energy, PGE and SunPower. Learn more about the technology career paths post-MBA from recent graduates: MBA ’11 Della Huff, Product Technology Manager Intern, Apple MBA ’11 Alejandro Caraza, Product Manager Intern, Microsoft MBA ’11 Alain Pyree, Cisco Services Intern, Cisco MBA ’11 Ivan Santana, Intern, Sempra Energy Learn more about careers post-MBA, view an employment snapshot of recent graduates or see a list of firms that recently recruited on campus. By Morgan Eckles, Assistant Director, Haas Full-Time MBA Admissions. Download Accepteds new special report, MBA Action Plan, for practical tips on what you can do now to increase your chances of getting in to a top business school next year. (P.S. Its free!)

Should Police Officers Be Use Racial Profiling - 999 Words

Should police officers be able to use racial profiling? While studying Criminology I have gained insight on different techniques used to determine which individuals commit the most crimes. There are three basic methods to measure criminal behavior. These include: Uniform Reporting of Crime, Self- Report and National Crime Victimization Survey. Uniform Reporting of Crime (URC) is a nationwide, cooperative statistical effort of more than 18,000 voluntarily individuals reporting data on crimes (â€Å"Federal Bureau of Investigation†1). Self-report surveys measure crime by distributing questionnaires to a sample of people, asking if they have committed any crimes during a period of time. National Crime Victimization Survey (NCVS) is a national source that samples about 90,000 households in order to uncover unreported crime and describes the relationship between the victims and the offender (â€Å"Bureau of Justice Statistics† 1). The results The URC illustrates the racial minorities are more likely to be arrested compared to whites. African Americans represent 38% of inmates in federal prisons and 55% of those in state prison systems. Hispanics represent 28 % and 17 % of federal and state correctional populations, respectively (U.S. Department of Justice, 1999). The NCVS illustrates that African Americans account for 52 % of all personal victimizations, including 49% percent of all violent crimes. Additionally, Hispanics account for nearly 49% of all victimizations, including 43% ofShow MoreRelatedRacial Profiling Research Paper1049 Words   |  5 PagesRacial Profiling: Useful or Harmful? When enforcers of the law go about their jobs they use many techniques to decrease their suspect pools, one of the most controversial techniques officers use is racial profiling. People believe racial profiling causes police distrust and at the same time encourages â€Å"fishing expeditions†. When should officers be allowed to use racial profiling, and when shouldn’t they? The most common use of racial profiling is in traffic stops, but this is one area racial profilingRead MoreEssay On Racial Profiling1514 Words   |  7 PagesRacial profiling is a very important issue that individuals in society face every day. This problem occurs in low income or poverty-stricken areas throughout cities and communities across the nation. Hundreds of anecdotal testimonials allege that law enforcement officials at all levels of government are infringing upon the constitutional rights and civil liberties of racial and ethnic minorities through a practice called â€Å"racial profiling (Ward, 2002). So what is racial profiling? According to theRead MoreRacial Profiling : The Civil Rights Leader And Former President Of The National Association1536 Words   |  7 Pagessaid, â€Å"Racial profiling punishes innocent individuals for the past actions of those who look and sound like them. It misdirects crucial resources and undercuts the trust needed between law enforceme nt and the communities they serve. It has no place in our national discourse, and no place in our nation s police departments.† Racial profiling is the use of ethnicity as a basis for suspecting someone of having committed a criminal offense, which is both illegal and immoral. Police officers unjustifiablyRead MorePersuasive Essay On Racial Profiling1486 Words   |  6 Pages Racial Profiling is an act of automatically defining or identifying someone based on their ethnicity. This act was most recognized during the late 1800’s in the U.S. under the Jim Crow law. It was passed in order to segregate whites and the colored in America. It fundamentally made whites superior to all. Though, in 1964 the Civil Rights Act passed stating that anybody of any ethnicity or religion are to be equal and united. However, today this law has never been truly accepted when seeing the statisticsRead MoreRacial Profiling Has Been A Big Thing1416 Words   |  6 Pagesyou just walk outside you will know that in the past couple of year that racial profiling has been a big thing. I will be talking about the relationship between police officers and the community that they are sworn to protect. This isn t a new issue because you can go back many years and find many cases of supposedly police officers racially profiling people in its community. Many people have different ideas of how we should solve this issue because this issue is very serious because it can end upRead MoreRacial Profiling And The Criminal Justice System1204 Words   |  5 PagesAbstract Racial profiling is a major issue in American society. Its existence threatens every minority citizen of this country. Racial profiling is not fair and not effective because it relies on stereotypes and encourages discrimination. Examining cases that have occurred in the past and most recently help us fully understand this issue. Many studies and reports of racial profiling involve excessive use of force, police brutality, imposition of death penalty, traffic stops, stop and frisk issuesRead MoreRacism : Racism And Police Brutality916 Words   |  4 Pages Racial profiling isn’t something new to today’s society. Most recently there were incidents in which the officers were accused of mistreating blacks such as Michael Brown and Freddie Gray. â€Å"Racism versus professionalism: claims and counter-claims about racial profiling† written by Vic Satzewich and William Shaffir discusses racism versus professionalism with officers. Their argument is more biased towards the police force and they argue that it’s part of their job. â€Å" Racism and police brutalityRead MoreGood Cop Bad Cop : Racial Profiling1277 Words   |  6 Pagesof â€Å"racial† profiling began, it is believed that this is deeply rooted back into the times of segregation and slavery. Criminal profiling was all based on the criminal activities and who was involved. Although, it is more commonly seen now, it began to grow evermore so following the tragic events of September eleventh. It evolved and transitioned into racially motivated arrests, detaining’s, and questionings both justifiable and unjustifiable. In the book, Good Cop Bad Cop: Racial profiling and CompetingRead MorePolice Brutality1519 Words   |  7 Pagespeople have endured violence in many different ways. Today, police officers use deadly, excessive force that leads to inexcusable assaults, beatings and shootings. This demonstrates the governmentÐ ¢s role in initiating and prolonging racial suppression and provides the explanation for police brutality to become a fed eral crime(Black Radical Congress, 3). In history, racist violence, police brutality, has been used to suppress the racial blacks and to preserve power and privileges for the white raceRead MoreRacial Injustice And Profiling Within The United States1455 Words   |  6 PagesSlavery was just the beginning of when racial injustice and profiling all started. The colored people were discriminated against, mistreated, beaten, and sold to plantations across the southern part of the United States. There was once a time and place in the United States when African Americans were known as colored people and the rest were white. This was when segregation and slavery received national recognition for being wrong. Back in the 1960’s, this was a time period where everyone was not

Internet Censorship And The Internet - 941 Words

More than two decades ago, the Internet was yet to be ubiquitous in the homes of the general public around the world. Today, global users of the Internet has surpassed the 3 billion mark, or approximately 45% of the world population, a trend that is not likely to slow down anytime soon (World Internet Users Statistics and 2015 World Population Stats, 2014). The idealistic vision of self-governance of the Internet has proved to be insufficient and threats to the Internet’s core principles are more prevalent than before. The freedom of the Internet has reached a point that the need for a universal set of standards or code of conduct needs to be established or risk losing that freedom to government control in the form of Internet censorship. The arguments for and against Internet censorship are equally important and relevant. That is why it is important to remember that Internet censorship and surveillance is never justified, regardless of the issue it is meant to tackle. The arguments regarding this issue range from social issues, like stopping the distribution of child pornography or regulating gambling websites, to political issues, technological, economic and philosophical reasons as well. The issue of Internet censorship is complex and controversial in nature and is an issue that will not be resolved quickly or easily. Internet censorship will affect all users of the Internet more negatively than positively. Therefore, it is extremely important for all users toShow MoreRelatedCensorship And Censorship Of The Internet985 Words   |  4 Pagesissue of Censorship of the Internet in America has become a trending topic. The internet has been commonly censored to comply with the Digital Millennium Rights Act, but in recent times our government has been requesting more aggressive censorship in order to provide a safer cyberspace. If the American government began to censor the internet, the restriction will result in suppression of freedom of the press, h indering freedom of speech, and reduce the plethora of information on the internet. If AmericaRead MoreCensorship And Censorship Of The Internet1754 Words   |  8 PagesCensorship of the Internet is on the rise in highly populated states today. Although the Internet is considered as one of the most significant tools for the public sphere, many users have decried the Internet’s benefits and seen the Internet as a ‘double-edged sword’. Even as the Internet connects most of the world and gives valuable access to information, the same tool allows access to material that may be considered dangerous or harmful. The recent increase in discussion on the act of censorshipRead MoreThe Internet and Censorship940 Words   |  4 PagesThe internet is a diverse pool of information that anyone nowadays can have access to. One of the more controversial topics that involves the internet, is the censorship of the internet. Internet censorship can be defined as the control or suppression of what can be accessed, published or viewed on the internet. It’s b een hot topic in recent years because many government organizations have been trying to pass many reforms to help push the censorship of the internet, either directly or indirectlyRead MoreThe Censorship Of Internet Censorship3057 Words   |  13 Pages Internet Censorship Student’s Name: Institution Name: Internet Censorship Internet censorship refers to the suppression and control of what people can access, publish, or view on the cyberspace (Reynolds, 2014). It may be done by regimes or private firms at the command of the government. It can be a government’s initiative is or carried out by regulators. Organizations and individuals may practice self-censorship for religious, business or moral reasons to comply with societal normsRead MoreInternet Censorship1799 Words   |  8 PagesTechnologies Used In Internet Censorship and Control Murdoch (2013) opines the Internet as an entity where control is always fought over for by those that use it. He further demystifies the internet, breaking it down to the two protocols that define it. These are the transmission control protocol – TCP- and the Internet Protocol –Ip. It is these protocols that enable the connection of two separate networks to each other. The protocols enable the easy connection of separate networks, without theRead More Internet Censorship Essay - Censoring the Internet740 Words   |  3 PagesCensoring the Internet      Ã‚  Ã‚  Ã‚   From music to television, censorship has played a major role in how the public is exposed to certain material. Now that our world is entering into a new technology era, the Internet is now in the middle of the censorship issue. Internet access is now one of the fastest ways to communicate with others, obtain information on virtually anything, and purchase items without having to leave your home. As more and more people get connected to this cyber superhighway,Read MoreInternet Censorship And The Internet Hackers1567 Words   |  7 PagesChapter One INTRODUCTION 1.1 Background In our time and with the remarkable progress in the field of Internet, web sites can be considered the purpose and the main target for the Internet hackers. The Internet hackers worked on transfer their attacks from the well-defended network layer to the more accessible Web application layer, since this layer is one of the most important layers because that layer is used on a daily basis by people to manage all daily business such as commercial matters in additionRead MoreThe Importance Of Internet Censorship1378 Words   |  6 PagesInternet Censorship The Internet has become a growing source of entertainment and information over the past years. As more and more people become familiar with the Internet, the potential of its contents grows rapidly, at an uncontrollable rate. With something such as the Internet, which contains virtually an infinite amount of space, more is being added than taken away. Therefore with the growing amount of users, the content grows as well. Different people use the Internet for different things withRead MoreCensorship on the Internet Essay908 Words   |  4 PagesCensorship on the Internet Five years after the first world wide web was launched at the end of 1991, The Internet has become very popular in the United States. Although President Clinton already signed the 1996 Telecommunication ActI on Thursday Feb 8, 1996, the censorship issue on the net still remains unresolved. In fact, censorship in cyberspace is unconscionable and impossible. Trying to censor the Internet its problematic because the net is an international issue, there is no standard forRead MoreInternet Censorship Essay1329 Words   |  6 PagesInternet Censorship Used Around The World Some people wonder who came up with the idea of internet censorship. Other people want to know which countries use it. Some ponder over the idea of what really is internet censorship. Internet censorship is controlling what can be viewed, and which sites can be used on the internet. Some things about internet censorship are countries that use it, and who started the idea of it. There are lots of countries that use internet censorship. A few of them are China

Digestion and Stomach Function free essay sample

Use the information found below to guide your research and to design your model. Guiding questions are broken down by assignment. Take notes, answer questions, and complete sketches in your laboratory journal. 1. Oral cavity, pharynx, (must also include accessory organs such as salivary glands, tongue, and teeth) What is the oral cavity and what does it contain? The oral cavity contains the tongue and teeth. What is the function of the salivary glands? Salivary glands are responsible for excreting saliva which helps with chewing and swallowing. The saliva is the first step to digestion; enzymes in the saliva begin the process. What is the function of the tongue? The tongue is important for chewing and swallowing, as well as speech and taste. What is a bolus? A mass of food at the moment of swallowing. Where are the soft and hard palate located and what are their functions? The hard palate of the mouth is located behind the upper teeth, this palate holds the roots of the upper teeth and is important for speech. The soft palate is made up of muscles and is behind the hard palate, these muscles aid in swallowing and yawning. What mechanical and chemical digestion occurs in the oral cavity? Mechanical digestion is when the food is being chewed, the chemical digestion occurs when the enzymes in the saliva begin the digestion of the food. What mechanisms are in place to make sure food does not â€Å"go down the wrong tube† and into the windpipe? The back part of the mouth, the soft palate of muscle closes off the nasal cavity so that food doesn’t go up the nose. As the food moves down the esophagus, the larynx moves forward and seals off the airway so that the food doesn’t go into the lungs. 2. Esophagus and Stomach What is peristaltic movement and how does it function in the esophagus? Peristaltic movement is the waves of muscle that push food down the esophagus towards the stomach. Does any digestion of food occur in the esophagus? There is no digestion that occurs in the esophagus. What are the primary functions of the stomach? This is where proteins begin to be digested by and enzyme called pepsin. What is chyme and how does the stomach mix this material? Chyme is the food that is broken down into a watery substance which is then passed into the small intestine. The stomach mixes its contents with its muscle action. What role does the stomach play in decontaminating the incoming food matter? The enzymes in the stomach break down food as well as kill bacteria. What cells in the stomach function to form enzymes and acids? Parietal cells in the stomach create hydrochloric acid and pepsin which digests proteins. Why doesn’t gastric juice digest the inside of the stomach? The stomach mucosa that lines the stomach is able to resist the juices of the stomach acid. What are sphincters and how are they related to the stomach? The first is the cardiac sphincter located at the top of the stomach, separating the stomach from the esophagus. The second is the lilac sphincter, at the bottom of the stomach separating the small intestines from the stomach. The two sphincters regulate how much goes in and out of the stomach. What mechanical and chemical digestion occurs in the stomach? The muscles in the stomach act as a mixer and grinder of the food. This is the mechanical part of the digestion. The chemical digestion occurs when the acids are excreted from the lining of the stomach to break down the proteins. Small Intestine and Large Intestine What are the three sections of the small intestine and what role does each section play in digestion or absorption? Duodenum is the first section of the small intestine, this is where the first part of digestion is completed. Food is mixed with bile and enzymes both of which help break down the food. Jejunum is where the foods nutrients are absorbed. Lleum is the last part of the small intestine where the bile acids are returned to the liver and any excess water is absorbed. What is the pH within the small intestine and how is this pH maintained? The pH of the region is maintained at 7 or 8 this is the pH that is optimal for the enzymes to function. This is kept at a constant with the bile from the gallbladder. Where do bile and pancreatic enzymes enter the small intestine? The bile moves down the common bile duct, through the pancreatic duct and then into the duodenum and through the rest of the intestine. How does food move through the intestines? By 2 different types of contractions. Peristalsis and segmentation, the movements mix the bile in the small intestines with the chyme from the stomach. What enzymes act inside the small intestine and what are the functions of these enzymes? What is the function of the large intestine in relation to digestion? The large intestine functions to absorb the remaining water from the indigestible food matter and then to pass the matter out of the body. What are the three sections of the large intestine and what roles does each play in digestion or absorption? How does the large intestine help maintain a water balance in the body? 4. Pancreas, Liver and Gallbladder What are the size and the location of the pancreas? What are the different functions of the pancreas, and how is the pancreas directly related to digestion? How does the pancreas connect to the rest of the digestive system? What enzymes are produced by the pancreas and what are their functions? How is insulin related to the digestive system? What is the size of the liver and where is it located? How does the liver function in relation to digestion? What are other functions of the liver in the body? What is the relationship between the liver and the gallbladder? What is the function of bile and where does it enter the digestive tract? Each group will be assigned one of the following bites of food. First, think about the class of molecule this food item represents and then identify the specific enzymes that would break this polymer into monomers. Remember to describe features that help mechanically digest this bite. Depending on your food item, you may need to do some additional research.

The Struggle for Gender Equality

The struggle for gender equality has been going on for a long time. It can be said that there has been notable developments in the attempt to narrow the gap between men and women.Advertising We will write a custom essay sample on The Struggle for Gender Equality specifically for you for only $16.05 $11/page Learn More Nevertheless, gender equality is far from reality. This assertion is especially true in Third World counties and even in emerging economies in Asia and Europe. The solution calls for an overhaul in the way people understand equality, women’s rights and education. It is no longer enough to simply clamor for equality, women all over the world must redefine what it means. The rights-based-approach also requires an overhaul because it is easy to create international laws favoring women’s rights. But in terms of implementation in the local level there is still so much that remains to be seen. It must begin with a radical change of perspective when it comes to the way people understand gender. According to a progressive view of feminism there is a need to take a few steps backward when it comes to the discussion of equality. There is the need to focus on the difference between men and women (Sen 10). In the past the focal point was on equality. It was inevitable to force society to consider that women must be treated in the same way it treats men. The call for equality was mistakenly understood as a call for similar treatment. Now, feminists and other activists bewail its failure. There is now a desperate need to differentiate women from men when it comes to the discussion of social problems (Sen 12). It is no longer enough to simply strive for equality because it is time to study differences based on circumstances and needs. Feminists discovered the awful truth that in their struggle to achieve equality they have created gender neutrality wherein solutions are being crafted without giving thought to the speci fic issues faced by women (Sen 12). It is time to develop solutions that are crafted based on the specific needs of women. The radical alteration when it comes to the discussion regarding equality can be understood through this statement: â€Å"The systematically inferior position of women inside and outside the household in many societies points to the necessity of treating gender as a force of its own in development analysis† (Sen 123).Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More It must be pointed out that in Third World countries women do not possess the means to initiate social mobility. Their identity is closely associated to their male relatives such as their husbands and fathers. In many societies around the world the value of women is dependent on their relationship with the head of the household. Their rights are intertwined with the need for protection and guidance from a m ale relative. Their value exists only because men are willing to take care of them and shield them from the harsh realities of the outside world. In other words their utter dependence on men restricts them from accessing the benefits of international laws and international initiatives that were created to change their lives. There is therefore the need to focus more on the unique struggles of women in society. No-Win-Situation Before going any further it is crucial to emphasize the pitfalls when it comes to asserting the rights of women when it comes to the need for similar treatment in comparison to men. Recently there are those who pointed out that if this path is pursued then the inevitable outcome is the creation of a dichotomy in society (Pearson 201). The insistence of equality amidst the obvious differences between male and female will result in a dilemma for many women. Thus, if they insist on equality then there can no longer be any differences between the two. It may be se en as a psychological victory for women but in reality this kind of mindset can result in the creation of policies that inadvertently favor men over women (Pearson 201). It is important to achieve equality but with an eye towards the unique attributes of women. A good example of the negative effect of equality can be seen in the need to create policies regarding maternity leave in the workplace. Women are blessed to bear children. It is a capability absent in men. In a normal workplace there are female and male employees. In the course of the employment women get pregnant and they need to ask for a maternity leave.Advertising We will write a custom essay sample on The Struggle for Gender Equality specifically for you for only $16.05 $11/page Learn More Furthermore, when it is time for them to deliver the baby they need to stop working for at least two months to take care of the baby. If the rights-based approach is used here, then, they are entitled to a maternity leave. However, the issue of equality crops up because men will say that they could not avail of any maternity leave and therefore it is unfair that women can avail of something that practically amounts to a two-month paid vacation. From the perspective of women, the pregnancy, delivery of the baby and nursing the baby for two months, can never be considered as a form of vacation. However, this is the implication when women insist on similar treatment, a type of gender equality that does not consider the differences between men and women. The inability to differentiate men from women carries certain repercussions. Women can never demand a level playing field because every time they argue and every time they negotiate for equal treatment it boomerangs on them unexpectedly. It is not enough to simply demand for change and it is not enough to simply clamor for gender equality. There is a need to redefine what it means to be treated in the same way as men are treated. The Im pact of Globalization It is time to overhaul feminist thinking because of the impact of globalization in many parts of the world. As a result there are now metropolitan centers that forces women to live in bondage. Feminists all over the world made the error of asking only for jobs when they need to emphasize the type and quality of jobs that must be given to them. If they simply argue based on human rights and the right against discrimination then society simply gives them what they want without determining if this is good for them in the long run. It must be pointed out that the availability of jobs does not provide them the ability to break free from oppression. The availability of work can mean the transfer of oppression from the home to the workplace. Look around the deplorable working conditions in China and India and one will say that there is much that needs to be done.Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Feminists must fight not only for the rights of women but also for their differences. Women have maternal instincts, and that their joy is not only in found in their ability to provide for their family in financial terms. It is also found in their ability to take care of husband and children. Feminists must change the way they view gender equality. They must consider the basic instincts of women and discover that they are happy if they are given time to spend time with their family. But the clamor for equality has forced women to stay away from home and work 12 hours a day. There are jobs that force them to work overtime and without the ability to deal with their other needs because doing so makes them less reliable than men. Consider for instance a discovery made by economists and feminists alike: â€Å"In the new booming export sectors of China, or elsewhere in East and South-Asia, where routinely issues of excessive working hours, low wages, and the absence of employment securit y and social protection have become commonplace, the conditions for work for the mainly rural migrants in those factories bear little resemblance to the regulated protected ideal of the formal economy (Pearson 204). This must be a wake-up call to redefine the goals and aspirations of the feminist movement. In a globalized economy work is no longer the issue. Women can now find work but they may have traded one form of oppression with another type of suppression. Feminists also discovered that in most countries the occupational structure is flat (Pearson 206). There is no opportunity to climb the corporate ladder so to speak. If a woman was hired to perform some menial task then it is most likely that she can never go up the next level. Education Aside from redefining the meaning of equality and women’s rights, it is also important to focus on education. The availability of jobs is not enough to provide the means to break free from oppression. The key is education and women mu st be given access to it. The United Nations was correct when it declared that the poor educational treatment of girls is â€Å"not only a matter of discrimination; it is bad economics and bad social policy† (Stromquist 144). It is of crucial importance to provide women access to education, because without it, there is no chance for upward social mobility (Stromquist 144). This contention is based on the principle that â€Å"it is education that determines the level of prosperity, welfare and security of the people† (Dore 1). If they are prevented access to education then women will continue to suffer in poverty without the capability to improve their situation. It is also important to address issues relating to poverty because in most cases it is poverty that is the main culprit why women are unable to attend school (Vavrus 527). However, it must be pointed out that there are also social factors that are involved (Levinson 116). There is also the need for structural r eforms specifically when it comes to the management of resources in terms of the poor and underprivileged (Brock-Utne 191). There is also the need to re-evaluate the implications of deregulation, liberalization and privatization. Principles on deregulation create the capability to remove the direct intervention of governments. It is based on the idea that a free-market system is the best way to increase cost-efficiency. However, a free market system can also create a highly-competitive environment or the skyrocketing of prices as the government can no longer deal effectively with inflation. A free market system can backfire especially if certain businesses had taken advantage of an open economy free from the regulation of governments (Levinson 115). In the long run men will have major control over resources and as a result, women are left with leftovers (Vavrus 10). The same thing can be said about liberalization (Stromquist 15). In theory liberalization can be seen as a heaven-sent solution to the plight of women but in essence liberalization is synonymous to equality because women are treated as equals in the world dominated by men (Stromquist 15). At first liberalization as a theory of economics seems beneficial to women but not after all the other social factors are considered (Sen 15). For example, in a liberalized society women are given the same opportunities as men but at the end they are unable to capitalize on these opportunities (Sen 15). They may have equal opportunities when it comes to the ability to apply and be accepted to work in an entry-level position (Vavrus 527). But in the long run men are promoted at a faster rate than their female counterparts (Vavrus 527). Conclusion It is of crucial importance to redefine the meaning of equality. Women must not only clamor for their rights they must also argue that they are different from men. Their struggle for equality has created something that they did not expect and it is equal treatment on the b asis of what men can do. But they have to argue that women have unique attributes and policies must be created to address those needs. It is also important to focus on education and to re-evaluate economic principles relating to liberalization and deregulation because these can create more harm than good in the long run. Works Cited Brock-Utne, Bama. â€Å"Cultural Conditionality and Aid to Education in East Africa.†International Review of Education 41.3, (1998): 177-197. Print. Dore, Ronald. The Disease: Education, Qualification and Development. London: George Allen and Unwin, 1996. Levinson, Bradley. â€Å"Concepts of Adolescence and Secondary Education in Mexico.†Ã‚  Comparative Educational Review 43.2 (1999): 115-146. Print. Pearson, Ruth. Feminisms in Development: Contradictions, Contestations and  Challenges. New York: Zed Books, 2007. Sen, Amartya. Gender and cooperative conflicts. New York: United Nations University, 1987. Stromquist, Nelly. Education in a Gl obalized World: The Connectivity of  Economic Power, Technology, and Knowledge. Boston: Rowman Littlefield, 2002 Vavrus, Frances. â€Å"Making Distinctions: Privatization and the Uneducated Girl on Mount Kilimanjaro, Tanzania.† International Journal of Education  Development 22.5 (2002): 527-547. Print. This essay on The Struggle for Gender Equality was written and submitted by user Celia Simmons to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Moving to Hybrid Cars Research Paper Example

Moving to Hybrid Cars Research Paper Example Moving to Hybrid Cars Paper Moving to Hybrid Cars Paper 1.0 Introduction Australia has the largest per capita level of green house gas emissions in the developed world, mainly due to a heavy reliance on coal to generate electricity. Every person contributes 27.2 tonnes of carbon dioxide each year, which is 27 percent higher than that of an average American citizen. (Peatling, 2004) This, included with the constantly rising fuel prices creates an ever increasing demand for more energy efficient and lower pollution level cars. Hybrid cars are a well known solution to the issue however consumer confidence in these cars is extremely low. A hybrid car is a car that can run off two or more sources of fuel, such as petrol, electricity or gas. Hybrid cars have been around for a very long time with the first one being built over one hundred years ago by Porsche. (A Hybrid Car, 2006) The following report is a marketing plan for the introduction of the Nissan Nuvu into the Australian market. The report will give a detailed situation analysis on the current Australia n car industry with specific targeting of the environmentally friendly cars market segment, stating our marketing objectives for the introduction of the Nissan Nuvu and develop a detailed marketing strategy for this product. The Nissan Nuvu is shown in the picture below. Picture: (Hybrid and Electric Cars Shine in Paris, 2008) 3.0 Product Evaluation In order to maximise the marketing of the Nissan Nuvu, the product must be evaluated and analysed on a number of levels. Looking at the elements of a product, its brand name, strengths and weaknesses, aspects of competition products and a number of other factors enables us to price, place and promote the product accordingly in order to achieve optimum success. 3.1 Elements of the Product The Nissan Nuvu can be broken down into three levels; the core, actual and augmented products it offers. 3.1.1 Core The core product is the benefit that consumers obtain when purchasing the product. In this case the core product would be a low-running costs and environmentally-friendly means of transport for city driving. 3.1.2 Actual The actual product is the attributes of the product that combine to convey the core product. The Nissan Nuvu is a short, compact, three seater city car powered by an electric motor. Solar panels are situated on the roof which provides power to the motor and the car is built using an extensive amount of natural, organic and recycled materials. (Lavrinc 2008) 3.1.3 Augmented The augmented product is the package of the actual product and the additional features and services that come with it. For the Nissan Nuvu it is the actual product listed above along with services that would be decided by the actual distributers of the product at the point of sale. Such services are only prospective but would include things like car warranty, car maintenance and servicing for the first 1000kms, home delivery and opportunity of choosing additional features on the car. 3.2 Product Classification The Nissan Nuvu is classified as a consumer good as it is used for personal use and consumption. Under this heading the Nissan Nuvu is categorised as a Specialty product as it is an exclusive product that consumers would make a special effort to obtain, it is very unique at the current time and distribution will almost certainly be exclusive. However in the near future (five to ten years) it is anticipated that there will be a big move to this particular style of car (electric-powered) due to rising oil prices and environmental concerns. In this case the scope of the competition will grow and the Nissan Nuvu will hopefully become a Shopping product that is widely-distributed and also very common and popular. 3.2.1 Product Lifecycle The Nissan Nuvu is still in the product development stage of the product lifecycle as no actual sales have been made and it is still only a concept as commercial production has not yet commenced. 3.2.2 Branding Nissan has an established and well reputed brand name. Many customers value and trust the brand and would be willing to consider the Nissan Nuvu as a new product. The Nissan brand has a number of attributes such as durable and reliable. Nissan claims on its website that it is renowned for excellent engineering and searing handling and dynamics technology (Heritage n.d.). Customers relate benefits to the Nissan brand such as trusting the vehicle to reach the destination without any concerns or problems, not having to buy a new car for an extensive time, having a comfortable and safe way of transport. Values attached to the Nissan brand include durability, comfortableness and reliability. Nissans brand personality would be that it is straight, trustworthy and responsible but also innovative and adaptable. Nissan has reasonable brand equity through almost full awareness in Australia, high perceived quality and an extent of brand loyalty. The label or name of the product Nissan Nuvu, meaning new view gives the product an innovative appeal and implies that it is addressing the needs of tomorrow and providing a credible solution to this. 3.2.3 Comparing to Competition At the current time the only real competitors in the market for a low-running cost city car are hybrid models Toyota Prius and Honda Civic Hybrid which run on both a petrol motor and an electric motor (Hybrid Cars 2008). Australia is yet to release a commercially available all-electric car (Start your (electric) engines n.d.). Obviously all other cars and means of transport around a city can be considered as competition but it is rational to look closer at products that aim at a similar market segment and offer similar benefits and attributes. The most prominent competitor is the Toyota Prius which has been commercially available in Australia since 2001 (Sustainability Report 2007). In this time over 5000 units have been sold, 1974 of them in 2006 and 195 in January 2007, a 96% increase on sales in January 2006 (Sustainability Report 2007) showing an increased demand for this particular model. The Toyota Prius is starting to appeal to a growing market but there is certainly room for another product in this market. The Nissan Nuvu has an advantage over such competitors with the extensive use of organic, natural and recyclable materials but also it is even cheaper to run and more environmentally-friendly than the hybrid cars as it has zero emissions. The Nissan Nuvu is currently very unique as it will be the only all-electric car commercially available in Australia. It is anticipated that in the near future the prospect of owning such an eco-friendly car will become more plausible for Australian drivers who at the moment car more for performance and looks in a car and not so much in how economical and environmentally-friendly it is. It is also anticipated that as this becomes the case the number of competitor products will also increase and the product will need to be regularly reviewed and improved to keep an edge on such competitors. 3.3 Strengths and Weaknesses 3.3.1 Strengths * Only all-electric car commercially available in Australia unique * Zero emissions therefore extremely environmentally-friendly * Compact, agile, easy to drive and very easy to park * Roomy interior 3m long, 1.7m tall and 1.55m wide (Lavrinc 2008) * Extremely low running costs * Strong brand name and reputation 3.3.2 Weaknesses * Small market segment opposes Australian culture (generally Australians value performance and/or looks in a car * Customer uncertainty will be first all-electric car 4.0 Consumer Evaluation 4.1 Introduction The hybrid and environmentally friendly car industry is targeting the entire population that purchase cars. However, consumer attitudes in the past towards such cars have been poor, regardless of how high fuel prices go it appears that the uncertainty levels towards these cars will remain high. Hybrid cars as a general rule across western countries account for a very small share of the car market as a result of this lack of confidence. In America, hybrid cars account for only 3 percent of the total car market, although this is increasing with a twenty five percent increase in sales in the last four months. (Zimmerman, 2008) This is somewhat strange because in a recent study hybrid cars have been shown to save the consumer anywhere between $500 to $4500 dollars over a five year period compared to a car running on gasoline, savings are much higher over normal petrol models. (Consumer reports, 2008) This group of consumers can be broken into several, more defined market segments base up on demographic, geographic, psychographic and behavioural characteristics. Each market segment may be marketed to in a slightly different way to maximize efficiency. 4.2 Market Segmentation Market segmentation is the process of dividing a market such as the Australian car market up into segments or groups based on a number of variables. These variables are: 1. Demographic Variables This is to divide a market up into groups based on age, sex, family size, family life cycle, income, occupation, education, religion and nationality. 2. Geographic Variables This is to divide a market up into groups based on region, city size, density and climate. 3. Psychographic Variables This is to divide a market up into groups based on socioeconomic status, values, attitudes, lifestyle groups and personality. 4. Behavioural Variables This is to divide a market up into groups based on frequency of purchase, usage rate, loyalty to product or brand, attitude towards product and what their user status is. All of the above ways can be used to segment a market however, not all possibilities are seen as effective ways to manage market segmentation. There are four key characteristics that market segments must have to be successful. The first is measurability and this refers to the extent of which the size of the market segment and the purchasing power of its consumers can be effectively measured. (Market segmentation, n.d.) The second characteristic is accessibility and this measures the extent to which the segment can be targeted effectively with advertising and the product distributed effectively. The third characteristic is substantiality and this simply measures if the segment is large enough to be profitable. The final characteristic is actionability and this measure the extent to which programs can be constructed and carried out to attract and serve the segment as a whole. (Kotler et al, 2006. 217 229) 4.2.1 Segmentation of Australian car market The Australian car industry can be segmented in many ways. On a broad scale you have segments such as large family cars, four wheel drives, small cars and hybrid cars. Within the large segment of hybrid cars comes another group of market segments. These segments can be determined depending on which characteristics are use to classify them. The four types of characteristics are above. 4.2.2 Demographic segmentation Demographic segmentation divides a market up into segments based on age, sex, family size, family life cycle, income, occupation, education, religion and nationality. Demographic segmentation is generally the most common form of segmentation. In general, * Younger people have less disposable income and are fewer worries about safety features and energy efficiency. * Large families require bigger cars so they can transport everyone in the same vehicle and store more luggage. * People with higher disposable income will look at luxury features in cars such and be fewer worries about efficiency. * Occupation can have a direct impact on the sort of car people drive. For example a consultant who drives a large amount of kilometres would want a bigger car which is better on the open road and more comfortable to drive large distances. * Education, religion and nationality are characteristics which are, in general not related to the car industry. 4.2.3 Geographic segmentation Cars can be segmented according to geographic segmentation; this includes variables such as region, city size, density and climate. The main type of geographic segmentation is the difference between country and city living styles. People living in the country generally have larger cars such as sedans and four wheel drives. This is because they are driving larger distances than people living closer to the cbd. In the current economic and environmental climate the general population who live in and around major cities are targeted with smaller, more fuel efficient cars. A great example of the swing to smaller, more fuel efficient cars is evident in the current US market with all major car companies sales decreasing with companies like General Motors, Toyota, Chrysler and Honda. On the other hand the Volkswagen mini increased in sales by 24 percent, which clearly proves a move in consumer demand. (Kiley, 2008) 4.2.4 Psychographic segmentation Cars are in general not segmented using psychographic variables which include socioeconomic status, values, attitudes, lifestyle groups and personality. However variables such as personality may influence a buyers decision process when buying a car. For example a female with a feminine and out there personality may choose a convertible as there car because it suits there personality. 4.2.5 Behavioural Segmentation The Australian car industry is not an industry in which behavioural variables would be considered a primary source of segmentation. Behavioural variables include frequency of purchase, usage rate, loyalty to product or brand, attitude towards product and what their user status is. However loyalty to a specific company can once again play a significant role in the buyers decision process in terms of which company he ultimately goes with. 4.2.6 Consumer segment profiles for hybrid/ electric car market Within the hybrid and electric car market exists a few different market segments. The first market segment is very broad and includes most females between the ages of twenty five and sixty. This market segment contains a large proportion of the total market because females in this age group are the ones who would buy these cars. Young to middle age males are not included at all as a market segment because, in general these people are not at all interested in buying these cars and marketing to them is a waste of resources. However in the future if more attractive cars are made then the male segments of the traditional cars market may be attracted towards more energy efficient cars. 4.3 Analysis of customer behaviour 4.3.1 Types of buying decision behaviour Consumer decision making can vary with the type of buyer decision. More complex decisions are more than likely going to involve more buying participants and more buyer consideration. There are four types of buyer behaviour, they are: * Complex buyer behaviour The buyer is highly involved in the purchasing process and there are significant differences between competing brands. Consumers can be highly involved when the product is expensive, complex or a risky purchase. * Dissonance reducing buyer behaviour Occurs when consumers are highly involved in the purchase because it is risky or expensive and there is very little difference between competing brands. * Habitual buyer behaviour When there is low consumer involvement and there is very little difference between competing brands. * Variety seeking buyer behaviour When there is low consumer involvement but there is a large amount of difference between brands. The hybrid and electric car market would be classified under complex buyer behaviour. This is because there is a high amount of buyer involvement in the decision process because the product is both expensive and can be considered risky. The hybrid and electric cars market because it is relatively new; there are a lot of different products on the market because each company is trying to get a feel for what consumers want. (Kotler et al, 2006. 168) 4.3.2 The buyer decision process The buyer decision process is an analysis of the stages buyers go through to reach a buyer decision. A diagram of the five stages is shown on the right hand side of the document, sourced from (Hurren, 2008). The need recognition stage, put simply, is the buyer recognising a problem or need. Information search is the buyer making the conscious decision to investigate and find more information on a specific product or market. After the consumer has gathered information and reached a conclusion of several final brand choices, the buyer would compare and contrast each to find the most attractive and suitable product for them. After this the purchase decision is made based on a analysis of the brand alternatives. Following the purchase, comes the evaluation of whether the buyer is satisfied or dissatisfied with their purchase decision. The consumer is satisfied when their expectations meet the performance of the product. (Kotler et al, 2006. 169 171) 4.3.3 Types of Purchase decision There are two factors that can influence the purchase decision when buying a car. The first is the attitudes of significant others towards a particular consumers product choice. For example if your girlfriend disapproves of a certain brand then you would be less likely to purchase that particular brand. The second factor is influencing purchase decisions is unexpected situational influences. For instance if you base a purchase decision on expected income, expected cost and expected useful life of product and then you lose your job, this is more than likely going to influence the purchase decision. 4.3.4 Consumption information Consumption information is hard to come by for the Australian market, due to the fact that there is still no electric car on the market. However hybrid cars which are cars using more than one source of fuel, have shown strong increases in demand since coming onto the market. This is evidenced by the Toyota Prius which is a petrol electric hybrid, this year reaching one million in sales, breaking records as the first hybrid to reach this mark.(Kageyama, 2008) There are a number of social influences that have dramatically affected consumption of these cars. The first is the public perception that they do not perform as well as conventional petrol and diesel competitors. However with the ever rising cost of crude oil, consumers are being forced to revaluate the cost of performance. In a recent study in the US, of the population sample surveyed, only 0.65 percent of people had ever owned or currently owns a hybrid vehicle. (Miller, 2005) In America, hybrid cars account for only 3 percent of the total car market, although this is increasing with a twenty five percent increase in sales in the last four months. (Zimmerman, 2008) 4.3.5 Attitudes towards hybrid and electric cars Attitudes towards hybrid and electric cars in the past have been poor. They have been on the market since 1999, with the Honda Insight. This was closely followed by the Toyota Prius and the Honda Civic. Attitudes have changed in the past few years with Toyota making the prius more powerful and bigger. (Blake, 2006) However for a long time there has been a perception that they are over priced, ugly and are bot up to scratch with the average vehicle available on the market today. Apart from the Toyota Prius Hybrid and electrical cars are still quite new to the Australian market and their reputation needs to be fixed with well structured marketing plans. 4.3.6 Consumer Benefits of hybrid and electrical cars Hybrid cars, although seen as expensive in comparison to other cars are relatively competitive on price because in a recent study hybrid cars have been shown to save the consumer anywhere between $500 to $4500 dollars over a five year period compared to a car running on gasoline, savings are much higher over normal petrol models. (Consumer reports, 2008) The key benefit of owning a hybrid car should still be the benefit to the environment. The car can do basically everything that a regular petrol car can do and has the above benefits. The key issue in todays market is getting people disregard the general public perception and realise the benefits such a car can offer. 4.3.7 Customer Loyalty Customer loyalty plays a big part in the purchasing process for consumers in todays car market. However in the hybrid and electrical car segment, companies dont have large enough established market shares to enable them target loyal customers in their advertising. Current advertising for this segment is minimal and is mainly used to get more market exposure. In America, hybrid cars account for only 3 percent of the total car market; this is a very small share of the market. (Zimmerman, 2008) 4.3.8 Best consumer prospects The best prospects for hybrid and electrical cars until they become more wide spread are environmentally conscious people and females between the ages of 25 60. This is because these are the people you can target with marketing appealing to their feeling of social responsibility, especially in consideration of the environment. \ 5.0 Competitor Analysis 5.1 Direct and Indirect Competition A direct competition is where two or more products with the same functions compete against each other. On the other hand, an indirect competition is where products which are close substitutes for one another compete. For example, butter competing with margarine. (BusinessDictionary.com n.d.) The Nissan Nuvu is no different from any other automobiles and has a large amount of both direct and indirect competitors. Its direct competitors include hybrid and electrical cars that are produced by other companies. On the other hand, there is also a large number of indirect competitors which include cars of the same size and shape such as the Smart Fortwo and other forms of transport such as motorcycles. One example of its direct competitor is the Toyota Prius developed and manufactured by the Toyota Motor Corporation. The Toyota Prius is a hybrid car which is also capable on running with electricity which is the same as the Nissan Nuvu. The Toyota Prius has been out in the market since 1997 and have already launched three models since its first launch (Toyota Motor Sales n.d.). This has allowed the Toyota Prius to have a stable influence on consumers who would want to purchase an environmental friendly and economical car. 5.2 Strength and Weaknesses One of the strengths of the direct competitors is the capacity as they are mainly 3+1 seaters or more while the Nissan Nuvu would be based as a 2+1 seater instead (Autocar September 8, 2008). The influence of its direct competitors on the market is also much greater as other companies have already released popular hybrid cars long ago such as the Toyota Prius. This would make the consumers to feel safer and more confident to purchase a Toyota Prius over a Nissan Nuvu it is the first car of its concept and not many people are that of risk takers. Not only those, the direct competitors also have a larger distribution area within Australia compared to that of Nissan. They are also putting a lot of effort into the promotion of their respective hybrid models to increase sales. This would definitely give them a larger overall advantage. 5.3 Weaknesses of direct competitors Despite the disadvantages that the Nissan Nuvu has on its direct competitors, it also has advantages over them. One main advantage is the design of the Nissan Nuvu which is futuristic especially in terms of design and price as the Nissan Nuvu has a futuristic design with an all-glass roof covered with solar panels placed in the pattern of leaves on a tree. (Autocar, Sep 9 2008). The Nissan Nuvu is also powered by a single battery pack and does not use hydrogen nor petrol while other hybrid cars still require petrol or hydrogen to allow them to function. This means that the Nissan Nuvu would not emit any CO2 thus making it very environmentally friendly (Alina S. February 2, 2008). Not only that, families nowadays are also very small and usually only have one child and so, this would make the smaller families think that they would not need such a big car with a 3+1 seater. Therefore, the Nissan Nuvus 2+1 seater would be just right for them since it already has enough space for everyday shopping built at the back of the car. (Autocar September 8, 2008). 5.4 Likely major competitors in the future The Nissan Nuvu would be having a large number of major competitors in the future which would include all motor corporations as the world is moving towards the environmentally friendly age. Due to the shift to the environmentally friendly age, all motor corporations are also investing to the research of such hybrid cars. Hence, cheaper environmentally friendly cars would definitely threaten the future of the Nissan Nuvu. 7.0 Marketing Objectives The key marketing objective of this report is to gain the maximum amount of market exposure possible in the first twelve months following the release of the Nissan Nuvu onto the Australian market. 8.0 Marketing Strategies 8.1 Target Markets 8.2 Marketing mix 8.2.1 Product Strategies Product strategies are an essential part of the marketing mix in determining how to market your product. Product strategies take into consideration elements such as branding, packaging and labelling. Branding is the first key element of product strategies. A brand is a name, term sign symbol or design used to identify a certain service or group of products and differentiate them from competitors. The Nissan brand name carries traits such as quality, performance and reliability and has a long history of providing for its customers. The Nuvu is a new and attractive sounding brand name and is easy to say and remember. However this does not guarantee product success. A combination of all four elements of the marketing mix is the best way to achieve success in marketing a product. Packaging includes designing and producing the container or wrapper for a product. However in terms of the car market, packaging is not overly applicable. The only area which comes into packaging is generally the colour options of the car. The Nissan Nuvu will be released in a wide range of colours which will be modern and eye catching in design as well as more tradition colours. Labelling of a product serve s a very simple purpose, which is to help identify the Nissan Nuvu from other cars and further promote the vehicle. 8.2.2 Pricing Strategies 8.2.2.1 Market-share Leadership With the anticipation of an increasing demand for low-running cost and environmentally-friendly cars in the near future it would be in best interests to take a market-share leadership approach to pricing in an attempt to dominate the market now while the market is small in the hope of maintaining a large market share in the future. Influencing factors such as costs of research and development cost of production, competitors pricing, the anticipated demand for such a product and market objectives must be considered when deciding a price for the product. As gaining as much market share as possible is a significant objective, keeping prices at a competitive price is essential in order to penetrate the market as effectively as possible. However at the current time an all-electric car will be unique so there is no actual price to compete against apart from the similar hybrid cars such as the Toyota Prius and the Honda Civic Hybrid which are priced at $36,500 and $29,990 respectively (Hybrid Cars 2008). Due to the Nissan Nuvu being a unique product a relatively high price would be acceptable, however with the anticipation of a number of competitors entering the market in the near future the price would need to be lowered in order to be more competitive and maintain a strong market share. 8.2.3 Distribution Strategies The Nissan Nuvu, like any other cars undergo Exclusive Distribution as it is a high-priced and upscale merchandise. Exclusive distribution is a retail selling strategy typically used by manufacturers of high-priced, generally upscale merchandise, such as cars (Answers.com n.d.). By using this type of distribution, the Nissan Motors Corporation can ensure that: Only certain dealers have exclusive territorial rights to sell the product. They can control over the way the Nissan Nuvu would be merchandised. They can provide the extensive installation or repair services that are necessary at first hand. They would be able to use their own sales force to sell directly to the consumers. They can maintain the uniqueness of their product. However, the market for hybrid cars is already very intense due to the large amount of car dealer companies within Australia and the large amount of competition with the different brands. Therefore, the Nissan Nuvu would have to be set away from this competition as one of the first zero CO2 emission cars that would only run on a single battery pack powered by either electricity or solar energy. The Nissan Nuvu should also be in a position where it would be known as an ideal economical and environmentally friendly car. As the Nissan Nuvu would be one of the first Electric-Solar Powered cars that do not require hydrogen or petrol to run to hit the market, it would most likely be more popular with environmentally aware consumers who live within the country. This would definitely give the Nissan Nuvu an edge over its competitors. Not only that, the car would also appeal to others especially Generation Y consumers with its unique features and futuristic design. Generation Y consumers are more concerned about the environment and this car would definitely be popular with them as well. Not only that, the future type of families can also be foreseen as a family with a single child which is exactly right for the Nissan Nuvus 2+1 seater. Due to the novelty of the product, we should not follow the past strategies in the distribution of cars to the dealer networks. Instead, we should develop a centralized inventory where the dealer would take orders from the customers and then have the Nissan Nuvu shipped and delivered to the dealership. This centralized distribution network would no doubt result in higher transportation costs, but it would also increase the efficiency of the distribution. Besides that, as one of our main target segment would be the Generation Y, we should also sell the car online where a vehicle would be shipped to the respective dealer when the order is placed online. This would not only increase efficiency in sales and distribution, it would also increase the convenience of the consumers who would want to purchase the car. Customers should also be allowed to customize the car online as different consumers would have different types of budget and taste on how their car should look. As we are currently in the technology age, this way of distributing and selling the car would be effective. By selling the car online, it would not only be effective in the present time, but it would also be effective in the future towards the newer generations as they would all be more technology and internet savvy. This would not only increase the efficiency of sales, it would also be able to penetrate the markets in the future, not only for the Nissan Nuvu, but also for all the other Nissan car models.

Case Report of the Alaska-Airline Disaster

This case report discusses about the Alaska-airline crash that has occurred on Jan, 31, 2000 at California. The causes, contributing factors, potential hazards and safe- guards that were ignored in accordance with air crash were discussed. This incident teaches a great lesson to the world to prevent future air- accidents and the inadequacies in policies to prevent loss of life and property.   Ã‚  Ã‚   The most miserable disaster of Alaska-Airline took place on 31 st January, 2000 at approximately 1621 Pacific- Standard time. The flight 261 that involves MD (McDonnell Douglas) - 83, N963AS was crashed at approximately 2.7 miles in the Pacific Ocean specifically at the north side of Anacapa- island of California. All the people in the flight that includes two pilots, three crew-members of cabin as well as 83 passengers were killed with destruction of the flight by impact forces (Carmody, 2002). There were dozen causes that have contributed to this disaster and have taught a great lesson about flight maintenance.    The main cause is that the in-flight failure of the acme- nut threads that is present on the jack-screw assembly (trim system) of the horizontal-stabilizer of flight has occurred. This has lead to the loss of pitch control of the flight. NTSB (2003) has stated that the jack-screw assembly is the most integral as well as crucial part of the trim- system of horizontal-stabilizer that acts as a critical airplane system and the destruction of this jack-screw assembly has caused the flight disaster. Moreover, the thread failure has occurred due to the insufficient lubrication that has lead to the excessive wear of the Alaska Airlines (Cockpit database, 2000). Basically, there was a fault in the fundamental MD- 83 flight design as it has no fail-safe design to counteract the thread loss of the total acme-nut that has lead to the catastrophic effects. In this disaster, improper adherence to the maintenance process as well as inspection of the jack-screw parts has exacerbated the design fault and has resulted in crash (Carmody, 2002). Another factor that has contributed was the extended interval for lubrication process. The Federal aviation-administration (FAA) has approved the extended lubrication interval that has contributed to the missing or improper lubrication. This has resulted in the complete wear of the threads of acme-nut. Further, increased interval for end- play check with approval from FAA for extension has allowed to the excessive wear that has progressed to failure without detecting the flaw. The horizontal-stabilizer has stopped working to the commands of the pilot and they were unable to rule out the cause. The acme- nut threads have worn inside the horizontal stabilizer and were sheared off completely. Then, the acme-screw and nut has jammed that has prevented the movement of horizontal-stabilizer. Later, the jam was overcome that has allowed the acme-screw to pull acme-nut causing the airplane to pitch downward (NTSB, 2003). It had lead to the (low- cycled fatigue) fracture of the torque tube again lowering the pitch from which regaining is impossible.   The use of auto-pilot at the time of horizontal stabilizer jam was inappropriate. Moreover, lack of checklist to land at these circumstances is an additional drawback. The pilots were not provided with clear guidelines to avoid experimenting with improper troubleshooting measures (Woltjer, 2007). The slats and flaps should have extended by the captain when the flight was controlled by the configuration after initial drive. The acme-nut threads were found to have worn extensively due to ineffective lubrication on the acme parts that have lead to the disaster. The recovered acme showed dried degraded grease that suggests that, it was not greased recently. The post-accident interviews of SPO-mechanic indicated that they had no knowledge to lubricate acme (NTSB, 2003). The safety board concluded that inadequate lubrication and lack of standard measures have lead to the accident. Fig: 1 shows acme-nut with plugged grease Increased pressure in the flight maintenance area in correcting, maintaining and delivering the flight in given time has contributed to this disaster. In this disaster, they have falsified the records that the flight has passed through the inspection process due to the increased pressure on them to make a scheduled return (Carmody, 2002). The measurements have showed that the jack-screw was in the brink to wear out and requires to be replaced by a newer jack-screw: but as it may delay the departure time, they have altered the record to be airworthy (ATEC, 2005).  The maintenance persons don’t have assertiveness to speak about the importance of lubrication and replacing the wear to the company.   The maintenance personnel have not helped the pilots when they were at horizontal-stabilizer problems. The safety issues in this accident include improper lubrication with inspection of the jack-screw, extended end-play check-intervals, over-haul procedures of jack-screw and design with certification of horizontal-stabilizer, maintenance program and FAA’s inadequacies has lead to disaster. Standards should be issued to pilots with the instructions to handle mal-functioning situations. NTSB (2002) ordered MD flights to replace dried greases with fresh grease. The size of the access-panel was increased to lubricate the jack-screw properly (FAA, 2002). The lubrication procedure for jack-screw was established as an inspection item to be signed by an inspector. The existing intervals were reviewed to identify the fault in the flight components. NTSB (2002) has conducted an evaluation and has issued a report with recommendations for maintenance. Improving fail- safe mechanism in MD design, promoting end-play check interval, issuing newer certification regulations and policies for horizontal stabilizers ensures safe air-travel. ATEC. (2005)  Incorporating Air Transport Association Codes into Maintenance Curriculum, ATEC Journal, 26 (2). Available from Aviation Technician Education Council [Accessed 28/02/17] Carmody, C.J. (2002)  Aircraft Accident Incident Report. Loss of Control and Impact with Pacific Ocean Alaska Airlines Flight 261 McDonnell Douglas MD-83, N963AS About 2.7 Miles North of Anacapa Island, California January 31, 2000, National Transportation Safety Board, Washington, DC:   National Transportation Safety Board. [Accessed 28/02/17] Cockpit database. (2000) Cockpit voice recorder database. Available from https://www.tailstrike.com/310100.htm [Accessed 28/02/17] FAA. (2002) Accident Board Recommendations, U.S.  Department  of  Transportation. Available from https://lessonslearned.faa.gov/ll_main.cfm?TabID=1&LLID=23&LLTypeID=4 [Accessed 28/02/17] NTSB. (2003) Loss of control and impact with Pacific Ocean, Alaska Airlines Flight 261, McDonnell Douglas MD-83, N963AS, about 2.7 miles north of Anacapa Island, California, January 31, 2000 (Aircraft Accident Report No. NTSB/AAR-02/01), National Transportation Safety Board. Washington, DC: National Transportation Safety Board [Accessed 28/02/17] Woltjer, R., & Hollnagel, E. (2007) The Alaska Airlines Flight 261 accident, A systemic analysis of functional resonance. Proceedings of the 2007 (14th) International Symposium on Aviation Psychology (ISAP), pp. 763-768. Available from https://www.diva-portal.org/smash/get/diva2:210824/fulltext01.pdf [Accessed 28/02/17]

Empirical study about the causes and social and health related impact Research Proposal

Empirical study about the causes and social and health related impact of smoking habits of Individual - Research Proposal Example This essay stresses that in order to explore the research objectives and achieving the primary aim of the research work, mixed research methodology will be taken into account. In this mixed methodology, both quantitative and qualitative research approach will be undertaken. In this regard, two prime methods of data collection, namely secondary data collection method, and primary data collection method will be taken into consideration. In the research work, the secondary data will be collected with the help of literature review method. In this method, different crucial literatures such as, books, journal article, previous research papers and online articles will be taken into account for the purpose of reviewing and retrieving information. Different books, journal articles, and online articles have been studied for the purpose of exploring some crucial information regarding smoking and its causes as well as impacts. Thsi paper makes a conclusion that in addition to this primary data related with the research work will be collected with the help of survey through questionnaire methods. In this method, an intensive field survey will be conducted with 50 randomly selected smokers. In the survey, questionnaires will be distributed among participants, and on the basis of responses provided by them, their attitude and perception regarding smoking and its effects will be analyzed.

The new atkins diet Essay Example | Topics and Well Written Essays - 2000 words

The new atkins diet - Essay Example The diet allows for portion control and an explanation of how the restriction of carbohydrates can be beneficial to people. There is evidence that restricting carbohydrates can be beneficial to those looking to lose weight, with further evidence that restricted carbohydrates can help with diseases such as those involving seizures, Alzheimer’s or type 2 diabetes. Restricting carbohydrates, however, can be seen as restricting the body from some of the food items needed to have a balanced diet. The consideration of the New Atkins Diet is controversial and is likely not a good recommendation for a patient in search of healthy weight control. One of the first things that the writers of the New Atkins Diet state is that the diet was once a fad, but has been proven medically safe for those needing to lose weight (Westman, Phinney and Volek 2010, p. x). Westman, Phinney, and Volek (2010, p. xi) also go on to describe the benefits of low carbohydrate diets to the management of Alzheimer’s, autism, Lou Gehrig’s disease, and brain tumours. The authors do go on to say that there are a great many people, both medical professionals and layman, who do not believe that the Atkin’s form of eating is healthy or practical, but in pursuing their goals to fight obesity, they believe that the once ‘fad’ diet has the potential to revolutionize the lifestyles of those who adhere to their concepts. Looking at the framework within which the eating style is based can begin to reveal whether or not the diet is valuable as a tool for weight loss. Figure 1 is a diagram pyramid that shows how foods should be cons idered in a low carb diet. As the food lifestyle is explained, it is clear that the hope for this version is to make the consumer understand that the diet is not about eating nothing but â€Å"beef, bacon, and butter† (Westman, Phinney, and Volek 2010, p. xv). In Dr. Atkins book of 2002 which further explored his theories on weight loss, the diet is